Logo Design

Sports Team Crest Design

Logo

Illustrator

Print

Figma

Overview

From Messi to Ronaldo, Pelé to Maradona, every great player plays for a crest. That crest might represent their country, their identity, or sometimes even their recreational soccer team. I challenged myself to design a soccer crest that aptly represents a team.

Approach

Being friends with some team members, I aimed to create a crest that blended their sense of humor with a timeless design. This balance lends legitimacy to the tongue-in-cheek silhouette, making it both fun and respectable.

Timeline

2 weeks

Team

1

Deliverables

Vector file, 3D model

Tools

Illustrator, Photoshop, Figma

My Role

Logo designer

Process

First, I studied professional team crests, noting three common elements:

A stroked circle

Text wrapped inside the stroke

A mascot figure in the centered

Design Elements

Following the previously mentioned design trends, I took a stepwise approach to this design to ensure the SVG file would export cleanly and the final design would stand the test of time.

Circle and Stroke

Used a classic stroked circle as the foundation, providing a timeless and professional appearance.

Text and Font

Next, I arranged the team name along the stroke in a bold Akira font, ensuring high visibility and a strong visual impact. The establishment year was positioned at the lateral ends of the seal for added detail.

Mascot Figure

After brainstorming and feedback sessions, this humorous silhouette was chosen as the central mascot. This figure captures the team's light-hearted spirit and became a unanimously praised focal point of the crest.

Color Selection

For the final crest design, I varied the color combinations to palettes that would resonate with the team, retain high contrast for visual appeal when printed.

Outcome

The final crest design successfully encapsulated the team's identity, blending humor with a professional look. It received unanimous approval from team members and added a sense of pride and legitimacy to their recreational soccer endeavors.

Chris Nelson

Designing for humans.

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